How CRE Technology Is Changing Property Search—And Why a Broker Still Matters

Today’s commercial real estate search is faster and moredata-rich than ever before. Platforms powered by AI and automation can serve uplistings with just a few clicks. Search filters, chatbots, and virtual toursmake it easy to explore options from your desk.

But does convenience equal confidence?

Let’s explore how CRE technology is evolving—and why anexperienced broker still plays an irreplaceable role in finding the right spacefor your business.

Search Has Changed—but So Have the Risks

Modern CRE platforms now use smart algorithms to matchlistings with user preferences. You can search by square footage, price,location, and even traffic count. Some AI systems claim to “recommend”properties based on your browsing behavior.

But here’s the catch: those platforms can’t alwaysaccount for what matters most—your business model, your goals, and what’shappening off-market.

AI Chatbots Are Helpful—But Not Always Trustworthy

Many listing sites now feature AI-powered chatbots thatanswer questions in real time. But while they’re fast, they’re often notaccurate.

We’ve seen bots give:

• Outdated availability information
• Incorrect lease terms
• Misleading  property specs or zoning classifications

Can you trust the answers? Maybe. But should you verify? Absolutely.

Real estate decisions involve long-term commitments.Automated answers shouldn't be your only source of information.

Online Comps Aren’t Always Reliable

Another major concern with CRE platforms? Comparable property data (comps) can be misleading or incomplete.

Many brokers—including our team at Fleske—don’t share proprietary lease data with major data providers like CoStar or LoopNet and some brokers have even been known to input false data to protect their listings or influence market perception.

The result?

• You may see pricing or lease rates that are outdated or inaccurate
• You could make decisions based on comps that don’t reflect the true market
• You risk missing important negotiation leverage or opportunity

In short, publicly available comps are only part of the picture—and rarely the most reliable one.

The Power of Relationships in CRE

Even the best tech can’t replicate local knowledge,strategic insight, or relationships—and that’s where brokers provide real value:

• Unlisted or pre-market properties may never show up in public searches
• Landlord  relationships can lead to more flexible lease terms or early access
• Zoning and future-use insights affect how space can be used—tech won’t flag     that nuance

It’s the difference between searching a map and beingguided by someone who knows the terrain.

Analogy: GPS vs. Guide

Think of CRE tech like your smartphone GPS. It can tell youwhat roads exist—but not always which ones are under construction, prone toflooding, or provide the most scenic route to your ideal destination.

A broker? That’s your experienced guide, one who’s walkedthe route, knows where the detours are, and gets you there with fewer missteps.

Analogy: Online Shopping vs. Tailoring

Browsing listings online is like picking a suit off therack. It’s quick, but it might not fit your business perfectly. A good brokeris like a tailor, someone who understands your measurements, your goals, andgets the perfect fit right from the start.

So... Do You Still Need a Broker?

Yes—now more than ever. Technology is a tool. Brokers are your strategy.

At Fleske, we use the latest platforms and deep local knowledge to guide businesses to the right property—not just any property. Whether you're looking to lease, relocate, expand, or invest, we help you navigate both the tech and the terrain.

Ready to go beyond the search bar? Contact a FCG broker today.

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