How Location Impacts Your Business: A Strategic Look by Property Type

The old adage is location, location, location but in a remote world does this old saying hold true?  We believe it does!  We believe that choosing the right commercial location is more than a matter of convenience, it's a defining factor in how your business operates, grows, and competes. But “right” is rarely one-size-fits-all. A strategic location for a retail store front looks very different from the ideal spot for an office or industrial operation.

Here’s how the right location strategy varies by property type—and what you should be thinking about before signing the lease.

Industrial Properties: Access, Efficiency, and Visibility

For industrial businesses, location often comes down to logistics. The closer you are to highways, interstates, or transportation hubs,the more efficient your operations will be.

What to consider:

• Proximity to interstates and highways for receiving and shipping
• Traffic flow and truck access—can delivery vehicles move safely and efficiently?
• Zoning regulations—is the property zoned appropriately for manufacturing or warehousing? Are there any restrictions for your use?  
• Labor pool proximity—are you near a skilled workforce?

Finding the right industrial location means balancing speed with scale. That’s where our expert local guidance makes a difference.

Retail Properties: Visibility and Foot Traffic Are Key

Retail success is directly tied to visibility and customer access. But not all foot traffic is created equal.

What to consider:

• Traffic count and direction—Is the bulk of daily traffic headed toward your side of the street? You don’t want to be a coffee shop on the wrong side of the street during rush hour!
• Demographics—Are you near your target market? Does the area reflect your brand?
• Retail mix—Are you surrounded by complementary businesses or direct competition?
• Site exclusivity—Do you have protections in place so competitors can’t move in next door?

Whether you're an independent boutique or expanding to a second location, the neighborhood can define your brand and your bottom line.

Office Properties: Convenience, Community, and Culture

When it comes to office space, location plays a role in both client impressions and team satisfaction.

What to consider:

• Proximity to services—Are you near daycares, lunch spots, gyms, and banks?
• Commute patterns—How easy is it for your employees and clients to access?
• Walkability and amenities—Do the surroundings support your company culture?
• Parking availability—Is it easy to access without adding daily stress?

Your location should support your operations—and make it easier to attract and retain talent.

Location Strategy Starts with Listening

Every property type—and every business—requires a uniquelens on location. What they share in common is this: the best decisions startwith guidance. At Fleske Commercial Group, our brokers analyze data liketraffic counts, zoning overlays, competitive mix, and site-specific perks tohelp you see what others might miss.

Our team helps businesses like yours every day. Let’s find the right location for your future. Contact us today to connect with a Fleske broker.

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